Free Google Business Profile audit
Score any Indian business profile out of 100, see what is holding it back, and compare it with the top competitors on Google Maps. No sign-up needed.
Takes about 20 seconds. Uses only the public Google Maps listing.
What the audit checks
Five areas, weighted by how much they usually affect whether customers find and choose a local business.
| Area | Weight | What we look at |
|---|---|---|
| Reviews and rating | 30% | Your star rating, and your number of reviews compared with the top competitors. |
| Profile completeness | 25% | Whether the profile is claimed, has opening hours, and has as many photos as competitors. |
| Categories | 15% | Your main category, extra categories, and categories competitors use that you don't. |
| Website and phone | 15% | A secure website and a phone number customers can tap. |
| Position against competitors | 15% | Where you appear on Google Maps for your main category in your city. |
How to improve your profile after the audit
- Fix the high-impact items first: claim the profile, add a phone and website, and correct your main category.
- Ask every customer for a review with a direct link on WhatsApp, and reply to each review within two days.
- Add new real photos and a post every week so the profile stays active.
- Make sure your name, address and phone match on Justdial, Sulekha and your website.
- Run the audit again next month and compare. For the full list, see the local SEO checklist for India.
Questions
Is this Google Business Profile audit free?
Yes. You do not need an account, and nothing you type is saved beyond the shareable result, which is deleted after 30 days.
Where does the data come from?
From the public Google Maps listing that anyone can see: category, rating, number of reviews, photos, opening hours, website, phone and whether it is claimed. We do not need access to your Google account.
Who are the competitors?
The top businesses Google Maps shows for your main category in the same city, so the comparison is with the profiles customers actually see next to yours.
Will fixing these items improve my ranking?
They are the profile factors you control that most often hold local businesses back. Distance from the searcher and how well known the business is also matter, so no tool can promise a ranking.
How often should I check my profile?
Once a month is enough for most businesses. Track progress with the same search each time, and work on the top two or three fixes first.
More free tools
Website checker · Google review link maker · LocalBusiness schema maker · Review reply writer